Telling the story of what you have to offer

‘People who are reluctant to communicate to others about their product or service appear not to have a strong belief in the value of what they have to offer. Even if what you are selling is genuinely valuable, it’s difficult for other people to buy into it if they don’t hear you share your story of it enthusiastically. After all, if someone really believed in their product or service, why would they want to hide it from you?


Of course, before you tell me anyone about your product or service, there is someone you need to be absolutely convinced it’s worth backing – YOU!

If you aren’t passionate about your own product or service, not only will you fail to ignite any interest in other people, you will unconsciously convey to others that you are unsure of its worth, and as a result they will be too.

Stop for a moment and think about your service. How passionately do you believe in it on a scale of 1 to 10?

If your answer is below 10 then it’s time to work on your story. If your answer is below 5 then you probably need to go back and work on what you are offering.



From ‘I Can Make You Rich' – by Paul McKenna. ( Book & CD)